What separates a business from a company?

When I finished college, and realized I was done playing football, I immediately turned the focus of my attention towards entrepreneurship.  I’d earned a degree in Business (Managerial Economics, actually) and obviously loved sports enough to devote most of my life to them.  There seemed, then, to be no better path for me to pursue than that of entrepreneurship.  With my passion, desire, and commitment; how could I fail? (That was rhetorical, of course; you’ve probably already got several ways and reasons, but hold your questions for after the program, please.)

I quickly enlisted the help and support of like-minded individuals who I knew shared my thirst for competition and success, no matter the setting.  Not unlike with many a startup, these friends and former college teammates became executives and key cogs to NextLevel, the name we branded the company.

NextLevel was supposed to be the ultimate destination for high school and junior college student-athletes, providing myriad services to help them continue their athletic–and academic–careers.  Based on three tenets, what we coined the 3 E’s, NextLevel addressed the Educational, Exposure, and (Athletic) Efficiency needs of these kids by offering academic assistance and guidance, recruiting exposure to viable opportunities via connection with coaches, and training tools to help maximize athletic potential. Read more of this post